Brand Design, Creative Entrepreneur, Illustration

Vitality & Food

The client is a Co-Active Coach and a Certified Holistic Health Coach who help her clients redesign their food habits to allow weight to be lost sustainably and enjoyably.


She wanted her new visual identity to reflect her compassionate and holistic approach.


The use of watercolor strokes created the letters “V” and “F” in the shape of a heart and a flower. A watercolor texture was also created to be used as a core element of the brand identity.