I am an Amsterdam based visual designer and artist. Born and raised in Rome, Italy, I gained a BA in Graphic Design in 1998, and my MA in Philosophy in 2000. After working for many agencies in Rome, in 2009 I co-founded my first communication studio. In 2012, I moved to the Netherlands looking for fresh inspiration and new challenges.
A restless creator and multi-passionate being, I like to move between designing stunning books and giving shape to impactful brands, drawing and painting, developing new skills and always learn something I didn’t know how to do before.
In more that 20 years of experience, I had the unique opportunity to test my skills in different fields of design: from packaging design to digital illustration, from advertising to typography, from printing to digital design.
In 2014 I founded The Creativity Project, an artistic experiment to explore how to cultivate creativity through different tools and mediums. From a studio in Amsterdam, a small collective of artists set up to create together and inspire each others. This experiment run for three intense years that reshaped my creative approach to my art and my design work.
After the conclusion of The Creativity Project, my friend Lana Jelenjev and I decided to use our experience as entrepreneurs to support other creatives in building their businesses: at the beginning of 2017 Co.LAB was born as a community for entrepreneurs in the creative field and ongoing collaboration between me and Lana.
Feeling the need of a tool that would help creative minds to make great things happen, we created the “90 Day Action Planning Method”. Our book, The 90 Day Action Planner, was fully funded on Kickstarter in November 2017 and shipped to more than 200 creatives around the world.
Alongside my visual design projects, I continue to create art every day and cultivate a curious mind.

If you want to discuss a potential collaboration or for any enquiries, please don’t hesitate to get in touch!


Email: studio[@]eleonoraspagnuolo[.]com

(remove parenthesis from the address before sending)

Phone: +31(0)6 11756061



Works as an independent communication consultant and editorial designer for a range of corporate and NGO clients based in the Netherlands, Italy, United States, Canada. Clients include: Neurodiversity Foundation, Aflatoun, Educatius, Heineken, Sandvik.

Works as a brand strategist for creative entrepreneurs.



Co-founds Co.LAB, resource platform and community for creative entrepreneurs.



Founded The Creativity Project, an art and teaching studio to explore and expand creativity.



Co-Founded Reingard Design, a multimedia communication agency specialized in branding, editorial design and video storytelling.


2000 – 2009

Worked as independent project manager and design consultant for a range of corporate clients. Worked as independent editorial designer.



Worked as a graphic designer, art director and illustrator at various agencies in Rome, Italy, including Leo Burnett and Angelini Design.


M.A., Philosophy of Language (cum laude)

Università degli Studi ‘La Sapienza’, Roma, 1993-2000


B.A., Graphic Design (cum laude)

Istituto Europeo di Design, Roma, 1995-1998

Teaching experience:


Taught Expressive Painting workshops and lead Team Building activities with The Creativity Project.



Taught Art Direction and Graphic Design at Istituto Europeo di Design in Rome, Italy, at the Master, Specialization and Undergraduate courses.